01_Presentation_Special Edition of Hard Rock Cafe.
Hard Rock Pick
Design Categhory_ Project _ Year _
_Packaging _Student _2019
Location_ Client _
_Europe, EEUU _Hard Rock Cafe
Asia, Africa (Hard Rock International)
Award_
🏆Golden ARCA 2020
Best Packaging designed by Student
Work_
_Development of innovative fictional packaging which stands out in the music's lineal for "Hard Rock International". The packaging contains a special edition CD with groups like U2, Bon Jovi, Queen, The Jackson 5 or Pink Floyd.
_Desarrollo de una packaging innovador ficticio, que debe destacar en el lineal de la música, para "Hard Rock International". El packaging contiene una edición especial de CD con grupos como U2, Bon Jovi, Queen, The Jackson 5 o Pink Floyd.
Concept Idea_
_Special edition's package based on a "guitar pick", element, related to the world of music,
easily identifiable by anyone regardless of their nationality.
_Edición Especial basada en una "púa de guitarra", elemento relacionado con el mundo de la música,
fácilmente identificable por cualquier persona sin importar su nacionalidad.
What's unique?!
_"It was conceived as an artistic piece, committed to the romantic of music,
who appreciates CDs of limited edition"
_"Fue concebido como una pieza artística, creada para los amantes de la música,
que aprecian las ediciones limitadas de CD."
02_Perspective_Special Edition of Hard Rock Cafe.
Graphic Design_
_The main claim of Hard Rock Cafe is "LOVE ALL - SERVE ALL".
_I choose this reference and changing "serve" by "listen",
an action with reference to music experience.
_El claim princial de Hard Rock Cafe es "LOVE ALL - SERVE ALL".
_Escogí estareferencia y cambie "serve" por "listen"
una acción relacionada con la experiencia musical.
Different from traditional plastic CD cases, the designer chose wood and made a pick-shaped case.
In addition to being a nod to the material with which guitars are made,
wood allows offering new connotations such as touch, smell and sight.
To be specific, as the design is engraved and burnt on the wood,
there are a unique texture and a differential smell.
Also, the wooden pick-shape arouses a desire to feel and touch.
Materials_
_2 pieces of de DM wood de 3mm / 2 piezas de madera Dm
_6 neodymium magnets de 1 mm / 6 imanes de neodimio
How it's made_
_Burned, engraving and laser cutting.
(quemado, grabado & corte láser)
04_All Designs_1_Special Edition of Hard Rock Cafe.
Awards_
_🏅 Shortlist_WORLD BRAND DESIGN SOCIETY
Best Education Institution 2020/21.
Recognition_
_Featured in PINTEREST - 223 BEST Entertainment Brand & Packaging Design (UK)
_Featured in CD PACKAGING OF THE WEEK by Unified Manufacturing (EEUU)
Posts_
_Featured in Revista IDE I Información del Envase y Embalaje (Spain)
_Featured in OH MY CODE Identity Package Brand (Rusia)
_Featured in VEREDICTAS Excellence Standards (Spain)
_Featured in SELECTED Inspiration Bilbao (Spain)
_Featured in Castilla y León Económica (SPAIN)
_Featured in World Brand Design Society (UK)
_Featured in Unified Manufacturing (EEUU)
_Featured in BEHANCE Student Show (UK)
_Featured in BLOG ESI Valladolid (Spain)
_Featured in Mindsparkle Mag (Germany)
_Featured in Packaging of the World (UK)
_Featured in News Packaging (Spain)
_Featured in Interempresas (Spain)
_Featured in Gurl Studio (Malaysia)
_Featured in Packaging Age (India)
_Featured in el publicista (Spain)
_Featured in Wind Trippers (UK)
_Featured in Infopack (Spain)
_Featured in IPMARK (Spain)
_Featured in RSSING (UK)
📖 Books_
_WRAP IT UP: Creative Structural Packaging Design
Sandu Publishing, Hoaki Editorial. 2021 Link
05_Detail 2_Special Edition of Hard Rock Cafe
_Summary!
Project Name_Hard Rock's Pick! (Special Edition)
Location_London, England / Market Region_Europe, USA, Asia
Project Type_Student (Non Published Concept Work)
Project Type_Student (Non Published Concept Work)
Design Cathegory_Packaging, Product Design, CD Media
Packaging Contents_Special Edition CD
Packaging Substrate / Materials_MD Wood (Medium Density fiber board) & 6 neodymium magnets
Printing Process_Burned, engraving and laser cutting
Packaging Contents_Special Edition CD
Packaging Substrate / Materials_MD Wood (Medium Density fiber board) & 6 neodymium magnets
Printing Process_Burned, engraving and laser cutting
Producer_a3 studio
Credits_Hard Rock International, Hard Rock Cafe
Derechos de autor_CC Atribución No Comercial
_Thanks for Watching!
& Sorry for Party Rocking!
Valladolid | September 2019
M
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INSTAGRAM @_marcoarroyo / LINKEDIN Marco Arroyo Vázquez
